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Are you looking for Best Keyword Rank tracking Tools In 2020 so that you can easily track your SERP ranking and perform changes then you are on the right place. SEO tools are necessary for any website owner. They are essential to check how good your keywords are. Thus, your website will come in top rating and ranking by search engines where people search for information, product, and services. You will also get benefits when those people are converted into sales. Hence, you must use the best rank-tracking tool and keyword tracking tools to beat the online competition.

There are webmasters and some website service providers who do this work for a fee. They make use of the below mentioned top ten keyword position checker and tracking tools. They are also multi-user online tools. Therefore, you can independently check these tools to track your keyword ranking SERP.

Best Keyword Rank tracking Tools (2020) 1. SEMrush

SEMrush is one of the top keyword rank tracking tools, which is preferred by bloggers, e-com sites, and digital marketers. They launched this tool as software as a service or SaaS product. This is a global tool, which is trusted by webmasters. Hence, this freemium product pricing starts from $ 99 for a month. You can use this marketing analytics software on Mac and Windows OS.

Features

You can do keyword researches in 16-different most used languages of this world apart from English.

This tool spools from 142 numbers of different geo databases for your site’s keyword ranking and tracking purpose along with your competitors.

It is the best tool to identify the long-tail keywords from different search engine pages or SERPs.

You can do a better keyword analysis with the top 10 competitors, which are matching with your domain.

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2. SERPWatcher

SERPWatcher is an affordable website rank tracking tool, which is the best for small businesses and bloggers. This user-friendly software is developed by the Mangools, as one of the SEO tools in their list. This tool enables your domain keyword ranking in AOL, Bing, Google, and Yahoo search engines. This is why it is named as SERP watcher. Their pricing starts from $ 49 a month.

Features

It allows tracking with location-specific by custom selection options for checking keywords and ranking of your site in various SERPs.

You can customize report generation and even set alerts.

You can know your keywords ranking on various SERPs.

It has a keyword finder tool to use in your SEO to put strong keywords.

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3. SEranking

SEranking.Com is one of the all in one site rank checking tools. This is an online freemium tool, which allows a 15-days free trial. Thereafter, it is affordable to pay $ 18 a month. This is the best keyword rank monitoring tool for small business owners, SEO professionals, and digital marketing agencies. This is a user-friendly online tool for the present generation.

Features

You can analyze online keyword ranking with your website and your competitors.

You can set country and city wise analysis for checking your site performance.

This tool has the provision of multiple languages keyword rank checking in major SERPs.

The tool enables you to track mobile users, desktop users, and G-map.

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4. SEOprofiler

This website rank-tracking tool offers a free trial for a week for all types of users. It is the best SEO tool for bloggers, businesses, and webmasters to analyze website ranking and improve them. This is a user-friendly and five users can use this tool, who can be your SEO team. Their pricing starts from $ 99 to $ 999 for monthly plans. Their yearly plans are affordable for small businesses, professionals, and digital marketing enterprises.

Features

This tool enables you to spy on your top 10 competitors and get your ranking report comparison daily.

This tool has one of the best keyword suggestion, optimization, and automated keyword suggestion features. They are useful for your site ranking.

This tool crawls from top SERPs, which are desktop and mobile users.

You can check your site ranking without any location-specific restrictions.

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5. Advanced Web Ranking Cloud

Advanced Web Ranking Cloud or AVR could is an advanced marketing analytics software. The developer of this tool has designed for professional purposes. They have developed one of the trusted domain rank checking tools for business, bloggers, and website-related ancillary service providers. This online tool is a freemium product. You can try the free trial and go for its paid version, which starts from $ 49 a month.

Features

This tool spools data from major search engines like the AOL, Bing, Google, and yahoo.

This cloud-based tool helps you to search for keywords in advanced methods, which are not in other similar tools.

You can customize your website rank tracking and get user-friendly reports.

This tool can deliver on-demand updates of your domain ranking along with your competitors.

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6. Ahrefs

This is one of the professional keyword rank tracking tools available in the online visibility and marketing analytics software market. The big business, professional bloggers, and online marketing agencies can make use of its varied features to increase site ranking. This rank-tracking tool offers a free tutorial. Its monthly pack starts from $ 99 onwards.

Features

You can add up to five competitors and do a better keyword rank tracking analysis with our website.

This tool crawls from the top ten search engines. This is to check your website ranking on those SERPs.

Its keyword explorer feature spools from 171 nation’s keyword data.

Its rank tracker enables you to track along with your competitors, who use desktop and mobile.

7. Moz Rank Tracker

The world’s leading online visibility and marketing analytics software developer the Moz developed this keyword rank tracking tool. They serve their SEO tools as downloadable software and as online versions. They offer a 30-days free trial. Their paid packages start from $ 99 to $ 599 a month. Moz Rank Tracker is the best to use by big businesses, bloggers, SEP professionals, and digital marketing service providers.

Features

This keyword rank tracking tool enables you to check to rank apart from the current timeline.

This tool enables you to track your domain along with your competitor’s domains.

It’s Moz Local is an added advantage to check local SEO based on your keyword ranking.

This tool crawls across 200 countries for your website rank checking.

8. Linkdex

Linkdex Ltd developed this tool as a SaaS product. This site rank-tracking tool is the best to buy by professional teams. When compared to other lineups in a similar field, it is priced high. Yet, the pack begins from $ 600 a month. Their yearly pack may be affordable as they may give some timely offers and discounts. It is advisable to try their free trial online before you buy a suitable pack.

Features

You can get insightful site rank tracking reports within seconds.

It has website ranking intelligence features. This enables you to do comprehensive keyword research for a better analysis of your website.

This site rank-tracking tool enables us to do multi-domain comparisons.

You can get timely accurate traffic as per the inserted keywords on your website.

9. Searchmetrics

Searchmetrics is available as a SaaS product across this globe. Its keyword rank tracking tool is considered to be with powerful intelligence. This developer is known for its Searchmetrics Suit. Yet, this tool is the best to use by a professional team in digital marketing and SEO services. As the tool name is, this tool helps you to rectify various SEO functions on your website by its search metric reports.

Features

You can do website rank tracking from 130 countries.

This tool crawls from the world’s top search engines.

This tool has a ranking on-demand feature. This allows you to get instant site rating and ranking report 5-times a week.

You can check site ranking with 485 city lists, whom and desktop, and mobile users.

10. SeoClarity

This is a comprehensive website keyword rank tracking tool, which is available as a SaaS product. This tool supports mobile, web-based, and cloud platforms. Hence, it is the best tool for SEO agencies, digital marketers, and webmasters.

Features

This tool enables you to analyze standard, organic, and mobile keywords simultaneously.

It has a keyword research tool to check keywords ranking on your site along with the competitors too.

You can track your keyword ranking in custom mode by selection locations.

It has rank tracking features, which enables you to get a timely report of traffic based on your site keywords.

Best Free SERP Tracking Software - Conclusion

These top 10 SERP rank tracking tools are listed as of 2020. You can check here for the latest updates on the SEO tools, which are essential by bloggers, SEO professionals, and website ancillary service providers. The above listing is of freemium products. There are also many free tools in this category. Yet, they are not worth, when you wish to monetize from your website.

Faqs

Which rank-tracking tool is the best?

SEMrush, SE Ranking, SERPWatcher are the best keyword rank-tracking tools.

Best rank-tracking tool for small business

Semrush, Google Analytics, Google Search Console, Rank Ranger, Screaming Frog, and Moz are the best rank checking tools for small business website owners.

Which rank-tracking tool is the best for bloggers and digital marketers?

SEMrush, Serpwatcher are the best rank-tracking tools for bloggers and digital marketers.

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How Do You Know Your SEO Strategy Is Working?

SEO does not yield immediate results. You start with on page and technical SEO and move on to building links all the while monitoring your traffic and rankings and finally start seeing some serious results in six to eight months.

At least that’s how it goes for websites with decent competition out there. For websites that have little to no competition, you can move the needle relatively quick, but with most websites, you need to establish some KPIs that you can monitor weekly or monthly just to see if you are on the right track.

In this article, we will discuss such KPIs.

What’s the ultimate goal of SEO? 13 SEO Tips to Rally Your Organic Traffic

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With the help of SEO, most websites aim to achieve the following:

Increased visibility and online presence (measured in the ‘impressions’ in the search console)

Improved traffic (measured in ‘new visitors’ or ‘sessions’ in analytics)

Direct increased revenue (in the form of eCommerce transactions)

Indirect increased revenue (in the form of leads)

To have a chance at achieving any of that, you have to make it to page one for relevant keywords.

All your SEO efforts are directed towards that goal. For most websites, that goal is achieved after months and months of hard work. During said months, you can use the following KPIs to make sure you are on the right track:

3 KPIs To Check If SEO Strategy is Working

How Do You Know Your SEO Strategy is Working

1. Track Keyword Rankings

Rank tracking is one of the most common methods of measuring your performance as an SEO and making sure your SEO strategy is working.

You first create a list of keywords you want to rank for, during the keyword research phase, and establish a baseline by putting it in a rank tracker and getting your week 1 ranks.

From then onwards, you should keep track of your keywords every week and see which keywords are rising through the ranks and which are dropping. Analyzing rank tracker data will give you a lot of insight into different aspects of your SEO strategy and whether or not they are working.

You can do a collective analysis and keep an eye on the overall trend, and you can also track individual keywords separately to see which keywords are doing better than the others. Doing weekly analysis also allows you to monitor the impact of your SEO efforts in almost real time.

For example, you worked on improving page load speed and got it to three seconds from sixteen seconds. Theoretically, this should have an impact on your keyword rankings and your rankings should improve.

Similarly, backlinks from high quality sites should have a rather quick effect on your website’s rankings. Tracking allows you to adjust your strategy, experiment a bit, and identify the elements of your strategy that need to improve.

2. Keep Track of Your Backlink Profile

Your backlink profile constantly needs to be growing in quality, which is to say that higher quality websites should be linking to you constantly.

You can always do a weekly check on your link profile and see if your link profile is improving. Ideally, you should be getting additional links every week as a result of your outreach efforts.

It is also a good idea to keep an eye on the backlink profile of your direct competitors and see where you stand.

If you are inching closer and closer to their number of links, and your links are of a similar of better quality, you are on the right track.

3. Organic Sessionsand Average Session Duration

You can get data on both of these KPIs via Google Analytics. The number of organic sessions you get every month can arguably be a better indicator of your SEO performance as compared to the number of users you get.

It is pretty common for SEO agencies to prefer organic sessions as a key performance indicator. The number of users you get will always be higher than those who actually spend time on your website, but those who browse multiple pages and spend more than a few second on your site are more likely to return, fill out a form, make a purchase or perform the action you want them to perform. As such, if your number of organic sessions is increasing month after month, you are on the right track.

I have lumped average session duration and organic sessions together because they go hand in hand. In an ideal situation, the number of organic sessions should have a directly proportional relationship with average session duration.

Measured in seconds and minutes, average session duration tells you how much time your visitors are spending on your website. This is an important indicator because you can get your ranking and traffic up, and subsequently your visitors and sessions, but if you can’t get them to stay, your rankings will soon start dropping.

You will then need to dive into why your average session duration is going down and work with the rest of the marketing team to improve the user experience on the page.

With the help of your developer, content writer, and designer, you should be able to improve the pages that lose traffic and are bringing your rankings down.

These are some of the key SEO metrics to measure as you work on a website and try to get it to page one. After you get to page one for your target keywords, you will probably want to keep monitoring those but rely on traffic, leads, and revenue as the main KPIs.

How To Do Keyword Research In 2020

Are you still stuffing “targeted keywords” throughout your website?

Did you know that there is a way to determine the likelihood of ranking on page one for a keyword before you try to rank for it?

If you haven’t updated your keyword research technique in the last year, it’s likely that your entire understanding of the process is obsolete, and at best, might actually hurt you rather than help you.

Sound like you?

Search engines are evolving daily, and as such, your keyword research technique needs to keep pace. For that purpose, we have created a free comprehensive guide.

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